·Candor
Churn call questions: six to avoid and what to ask instead
Replace six biased churn call questions with neutral prompts that uncover the cancellation timeline, alternatives, and evidence you can verify.
Read more →Articles
Research-driven guides and honest comparisons for interviewing, information gathering, and understanding what people think.
·Methods
A user interview script template for solo founders
Copy a practical user interview script for solo founders, with neutral questions, follow-up probes, timing, consent, and a pilot checklist.
Read more →·Templates
User research report template for founders
Copy a one-page user research report template that connects interview findings to evidence, decisions, next steps, and remaining uncertainty.
Read more →·Candor
How to tell if a user is telling you the truth
Learn how to assess user interview answers without relying on body language: ask about recent events, seek evidence, and triangulate claims.
Read more →·Methods
Open-ended vs closed questions in user interviews
Learn when to use open-ended and closed questions in user interviews, why past events matter, and how follow-up probes improve answers.
Read more →·Templates
Research repository for small teams: a lightweight template
Build a research repository for a small team with three lightweight layers, a practical evidence table, simple tags, and a weekly upkeep routine.
Read more →·Candor
Anchoring bias in product research: how to avoid it
Learn how numbers, mockups, question order, and early interviews anchor product research, plus practical ways to protect customer evidence.
Read more →·Methods
How long should a user interview be? 15, 30, or 60 minutes?
How long should a user interview be? Most need 30 minutes. Use 15 for one narrow question and up to 60 for complex discovery. Choose the right length.
Read more →·Templates
Affinity mapping for user interviews: a step-by-step guide
Learn how to turn user interview notes into defensible themes with a practical affinity mapping process, template, and worked example.
Read more →·Candor
The silent majority problem in customer feedback
Most customer feedback comes from a self-selected minority. Learn how selection bias distorts roadmaps and how to hear from quieter users.
Read more →·Methods
How to take notes in a user interview (without losing the conversation)
A practical system for taking useful user interview notes while staying present, with a one-page template and post-interview workflow.
Read more →·Templates
The 5 questions every founder should ask their first 20 users
Five questions to ask your first users, with practical follow-ups and a simple plan for turning 20 conversations into product evidence.
Read more →·Comparisons
Best AI interview software in 2026: 6 tools compared
Compare Outset, Listen Labs, Strella, Conveo, Voicepanel, and Maren by interview format, recruitment, pricing, compliance, and best-fit team.
Read more →·Comparisons
Maren vs Outset: enterprise platform or founder-first research?
Compare Maren and Outset by interview format, recruitment, compliance, pricing, data location, and the teams each AI research platform serves.
Read more →·Comparisons
Maren vs Listen Labs: research platform or AI researcher?
Compare Maren and Listen Labs by interview format, recruitment, reporting, pricing, data residency, and the teams each platform serves best.
Read more →·Comparisons
Maren vs Strella: video research or focused user interviews?
Compare Maren and Strella by interview format, recruitment, moderation, pricing, data location, and the research jobs each platform handles best.
Read more →·Candor
The confirmation bias trap in user research
You run the interviews, hear what you hoped to hear, and build the wrong thing. How confirmation bias corrupts founder research, and how to catch it.
Read more →·Methods
Discovery vs validation interviews: which one do you need?
Discovery interviews uncover problems; validation interviews test solutions. Learn which user interview you need and how to run it without leading users.
Read more →·Templates
The activation interview: a guide for B2B SaaS founders
A B2B SaaS activation interview guide: who to talk to, what to ask, and how to find why new users reach value or stall.
Read more →·Candor
Survey response bias: why your survey results lie to you
Survey response bias explained for SaaS founders: who answers, how they answer, and why clean-looking survey data can mislead product decisions.
Read more →·Methods
Jobs-to-be-done interview guide for technical founders
A practical JTBD interview guide for SaaS founders: how to run switch interviews, map the four forces, and turn stories into product decisions.
Read more →·Templates
Concept testing interview script for B2B SaaS founders
A ready-to-use concept testing interview script: how to show an idea, capture an honest first reaction, and tell real interest from a polite nod.
Read more →·Candor
Social desirability bias in user research: why users tell you what you want to hear
Social desirability bias makes polite feedback look like product evidence. Learn why it happens and how to design interviews that get honest answers.
Read more →·Methods
The Mom Test for founders: questions that get honest answers
A practical Mom Test guide for founders: three rules, question rewrites, and a five-question script grounded in real past behaviour.
Read more →·Templates
Problem discovery interview template for B2B SaaS founders
A ready-to-use problem discovery interview template: structure, questions, and follow-ups that reveal real problems.
Read more →·Candor
Why NPS is a bad signal for product decisions
NPS tells you a number, not a reason. Here’s why it breaks down for product decisions, and what to ask instead.
Read more →·Methods
Async vs live user interviews: an honest comparison for founders
Live interviews go deeper; async interviews reach further. Here’s how a technical founder should choose between them.
Read more →·Templates
Win/loss analysis template for B2B SaaS founders
A practical win/loss interview template for SaaS founders who need honest buyer feedback, not CRM guesswork.
Read more →·Candor
Observed vs reported behaviour: why users say one thing and do another
Why user interviews drift from real behaviour, and how SaaS founders can ask questions anchored in what actually happened.
Read more →·Methods
How to avoid leading questions in user interviews
A practical guide to avoiding leading questions in user interviews, with examples, rewrites, and a neutral question checklist for founders.
Read more →·Templates
Feature feedback interview guide for B2B SaaS founders
A practical feature feedback interview guide for SaaS founders: what to ask, what to avoid, and how to turn usage into better product decisions.
Read more →·Candor
Why founders should not run their own user interviews
Founders hear polite answers and confirming signals. Here is when to step out of the moderator seat, and what to do instead.
Read more →·Methods
How to recruit participants for user interviews
A practical recruiting playbook for SaaS founders: who to ask, what to send, and how to keep interviews happening every week.
Read more →·Templates
How to synthesise user interviews into themes
A practical synthesis template for turning interview notes into clear themes, without drowning in transcripts or cherry-picking the loudest quotes.
Read more →·Candor
Why ‘it’s fine’ is the most dangerous answer in user research
Why polite feedback hides real product risk, how to spot it in interviews, and what to ask instead when a user says ‘it’s fine’.
Read more →·Methods
How many users should I interview?
A practical guide for SaaS founders: start with 5-7 interviews, look for saturation, and build a weekly customer habit.
Read more →·Templates
A churn interview template for SaaS founders
A 30-minute churn interview template for SaaS founders who need real cancellation reasons, not polite exit-form answers.
Read more →·Candor
AI vs human interviewer: the candour gap
When AI and human interviewers each work best for honest, useful customer research with SaaS users.
Read more →·Methods
How to ask why without asking why in user interviews
How to ask why without asking why: a practical guide for technical founders on rewriting interview questions to surface real reasons, not justifications.
Read more →·Templates
Pricing interview questions for SaaS founders: a template that skips ‘would you pay?’
A field-tested set of pricing interview questions for SaaS founders — built from the canon, structured for tiny teams, with no ‘would you pay’ in sight.
Read more →·Templates
The 12-question SaaS pricing interview template for founders
Twelve SaaS pricing interview questions that uncover real willingness to pay by anchoring on past spend, buying triggers, and current alternatives.
Read more →·Candor
Why users don’t tell you what they really think
Why users don’t tell you what they really think — and how to design a research conversation where the truth becomes the easy thing to say.
Read more →·Methods
How to run your first user interview as a technical founder
A practical guide to your first user interview: who to talk to, what to ask, and how to turn 30 minutes into something you can act on.
Read more →·Company
Why we built Maren: rethinking the research interview
The research interview is broken. Teams know they should talk to their users more, but scheduling, moderating, and analyzing interviews is so painful that most don’t. Here’s how we’re fixing it.
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